Address: 811 West Main St, Suite 200 Carmel, IN 46032
So you think that you’re ready to hire an advertising agency, a marketing firm, a creative group, a search engine consultant, a web company, a design firm, a video studio, an interactive company, or a communications company. Or maybe you want them all? Here are some easy-to-follow steps when choosing the group to partner with.
- Hire people you like. You’re going to spend a lot of time together, you are going to need to trust each other…you are going to have a relationship. Work relationships like this are no different than personal relationships, nothing good happens when you don’t like your spouse. We might not vacation together, but success is dependent on a good working relationship with people that get along and understand each other. There has to be open communication with equal footing or it will fail.
- Talk about goals, not tactics. There might be many paths to reach the same goal. Keep your focus on the big picture, the goal, and let your partner work with you to develop ideas that can become concepts to execute. Be open and be innovated.
- Don’t be afraid to discuss budget. Every pain has a price tag. If you have a budget, don’t be afraid to share it. Budgets drive results and budgets drive the work at hand. Guessing games about what you have to spend don’t get to solutions as quickly as open dialogue about what you have to spend and what that investment will return.
- Look for investment not expenses. You don’t want to waste money. You want to spend money that will have a return. Expenses get cut and investments with returns get increased. We understand that and practice it. We want to be your best investment and that will drive both our success.